Worldwide, everyone recognizes the need for energy, but many communities are hesitant to have energy installations like nuclear power plants, wind turbines, or solar farms near their homes. They’re worried about environmental impact, aesthetics, and health issues. These concerns have a big impact on whether or not low-carbon energy production sites go from dream to reality.
A key to overcoming "not in my backyard" syndrome is to provide engagement, understanding, and, importantly, tangible benefits for local communities.
Each phase of any project should be as environmentally friendly and socially responsible as possible to ensure that the solution integrates into the local environment without leaving lasting scars. That means considering the entire lifecycle of renewable energy solutions — from manufacturing and installation to operation and decommissioning. It also means understanding and being clear about benefits, opportunities, and costs.
This is a philosophy we live by at MASH Makes. Here, we specialise in producing biochar and bio-oil exclusively from agricultural and agro-processing residues. To do this, we work with local partners to ensure the benefits of biochar production flow back into the communities where we operate.
Our production facilities are designed to:
MASH Makes is just part of the solution. By using a combination of wind, solar, biofuels, and other renewable sources, it’s possible to tailor energy solutions to the specific needs and preferences of local communities, making them more receptive to hosting these installations.
Each technology faces its own challenges, including regulatory bans, resource intensity, and dependency on scarce materials. We must recognize these challenges on Day 1 and innovate beyond them.
By embracing this comprehensive, community-engaged approach, we can shift the narrative from "not in my backyard" to "proudly in my community," transforming energy production sites from perceived nuisances to symbols of progress and prosperity.